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Competitive Advantage: Creating and Sustaining Superior Performance

Competitive Advantage: Creating and Sustaining Superior Performance
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ISBN13: 9780684841465
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Additional Competitive Advantage: Creating and Sustaining Superior Performance Information

The essential complement to the pathbreaking book Competitive Strategy, Michael E. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Competitive Advantage explores the underpinnings of competitive advantage.

Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Porter's Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Porter's groundbreaking concept of the value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another.

Now an essential part of international business thinking, Competitive Advantage explores the underpinnings of competitive advantage.

 

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